Lisa Horten has spent her entire career in publishing, from luxury glossies to digital media site PopSugar. She now serves as Editorial Director for StrollerTraffic, a popular parenting site and newsletter, where she loves hearing about new products for families. In our interview she shares a real pitch that worked for her and some best practices for pitching.
Posts in "Consumer Products" tag
Many of you already know Natali. As a contributor for CNBC and The Today Show covering tech, finance and retail, and as a former fixture at places like CNET and PC Magazine, she’s developed a huge following over the years. If you didn’t catch her Skype panel with Vice President Joe Biden, check it out below.
If Tory loves your product, then so will millions of Americans who watch her weekly deals segment on Good Morning America. Don’t bother pitching her if you don’t watch the show – Tory has spent years developing a devoted following who trust her recommendations, and she works hard to find the perfect products for her nationwide viewership. Read on to see what Tory is really looking for in a pitch.